This project was a response to a live brief to promote environmental awareness among teens. The posters use idiomatic phrases which can be seen to focus on different environmental issues. 'Sticky Situation', referring to the BP oil spill, is accompanied by text on pollution; 'Take a Deep Breath' focuses on clean air; 'Remember our Roots' reminds the viewer of global warming; 'Dirty Talk' alludes to waste; and 'On Thin Ice' is a reminder of the melting polar ice caps. The type itself is made from unusual materials (bottles, ice, tin foil, soil …) which reflect the phrases.
Some Images from the 'Making Of'