Branding created for 'Practical Peculiarities' a DIY & baking social media page. A curation of peculiar curios all made by the talented Nikk. It was important for him that the branding represented four characteristics magic, craft, peculiar & elegance. The Logo features elements of bones, stars, eyes & a stitched letter to echo these characteristics. For the logo we drew inspiration from the Wizarding World, Tim Burton... Anything & everything weird, creepy & witchy. The symbol of the P monogram was inspired by the swirl patterns often used in Tim Burton's imagery.