Brand identity created for 'The Greg Who Lived's new online shop, that will be selling a range of magical enamel pin badges. All inspired from the wizarding world of Harry Potter. It was important that the logo itself made links & connotations with Harry Potter himself. The lightning bolt symbols makes reference to ‘The boy Who Lived’s iconic scar. This little detail is also carried on to the crossbar of the ‘H’. The ‘O’ of ‘Who’ takes the shape of crescent moon with two little stars to allude to the theme of magic and wizardry.