Brand identity created for 'The Wizards Dungeon'. A magical stockist, specialising in official Harry Potter merchandise in Scotland. It was important for the brand to convey the following characteristics; mystical, mythical & magical. For the logo we wanted to create something that we could imagine being on a sign outside a shop in Diagon Alley. The Logo is in the form of a compass, with four wands pointing in different directions. Celestial navigational elements are also included such as the stars & the moon. This design route was chosen as the products sold would be delivered worldwide. The southern cross from the Australian flag was also added as a little reference to the founders birthplace.